New car negotiation, without the dealership games.

What we negotiate on a new car deal

New cars have small margins on the sticker but big margins on everything around it: doc fees, market adjustments, protection packages, financing spreads and dealer-installed accessories. That's where most buyers overpay by $1,500 to $4,000.

We negotiate the selling price against invoice and current incentives, strip out unnecessary add-ons, and pin down a full out-the-door number in writing before you commit to anything.

Selling price vs. MSRP

We benchmark against invoice, holdback and current manufacturer incentives — not the sticker.

Dealer fees and add-ons

Doc fees, nitrogen, VIN etching, appearance packages and market adjustments get audited and removed where possible.

Financing offer

We compare the dealer's rate against outside lenders and negotiate the spread, term and money factor.

Trade-in valuation

If you're trading in, we negotiate that as a separate transaction so the two numbers can't be blurred.

Who this is for

Buyers who know what they want and don't want to spend a weekend at three dealerships to get a fair price. If you're within four weeks of buying, we can usually have a signed deal for you inside of a few days.

How it works

1. Intake

Tell us the car, trim, ZIP code and timeline.

2. Sourcing

We contact dealers across your region and pull written offers.

3. Negotiation

We push the price, fees and financing down and compare offers line by line.

4. You sign

You walk in with a fixed out-the-door number and drive away.